This online marketing management course addresses the management challenge of designing and implementing the best combination of marketing actions to carry out a firm’s strategy in its target markets. Specifically, this course seeks to develop the students’ skills in applying the analytic perspectives, decision tools, and concepts of marketing for decisions involving segmentation, targeting and positioning; product offering; pricing; distribution channels and marketing communications.

Online marketing management Course Subjects:

• What is Marketing Management?
• Needs, wants, and Demands
• Marketing Research Process
• Market Segmentation
• Price
• Marketing Channel
• Products and Brands
• Marketing Communication Mix
• Consumer Behavior
• The Five Ms of Advertising

Contents: 12 voices (4 hrs) 12 pdf

Evaluation Method: Project

Certificate: Digital Certificate from eLearnEver of Sweden

Duration:8 weeks

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