Course; Strategic Planning and Marketing Plan

marketing plan is the central instrument for directing and coordinating the marketing effort. It operates at a strategic and tactical level.

This is a part of Marketing online course

  • Marketing Plan
  • Strategic Planning
  • Marketing Plan Contents
  • Strategic Marketing Plan
  • Tactical Marketing Plan
  • The Business Unit Strategic Planning Process
  • Mission Statement
  • Product Orientation vs. Market Orientation
  • SWOT Analysis
  • The purpose of SWOT Analysis

Duration:1 Day

Content: 1 Voice File (19 min) 1 Pdf File

Language: English

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