Advertising is the art of promoting yourself through different media. In the complex environment where everything is getting changed and being systematic, the advertisement is also being converted into a whole subject.

There are many things to know on this subject. Just like the 4 P’s of Marketing Mix, there are five M’s of advertisement to understand the whole concept of advertisement.

How to use 5 M’s in advertising strategy? How to implement advertising strategy?

This Course Subjects:

• Developing an Advertising Program
• Advertising Objectives
• Factors to Consider in Setting an Advertising Budget
• Major Media Types
• Television
• Print Ads
• Variables in Media Selection
• Choosing Among Major Media Types
• Measuring Sales Impact of Advertising

Content: 1 Voice File (18 min) 1 Pdf File

Language: English

Duration:1 Day

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